I started as a graphic designer, moved into UI/UX at a few Dutch agencies working with international brands on amazing products. Ended up in product design building products used by millions. These days I lead a small team of designers and developers. I’ve worked on everything from fashion and furniture brands (E-com) to crypto, fintech and fitness apps.

I like new problems and new industries. Every one is a bit different, and that keeps me learning and setting new goals. It’s also why I like building stuff myself. Lately that means using AI agents for my design work and building my own iOS and watchOS app with Claude Code. Still learning and exploring.